Online Profiles – Managing your Identity

The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. There are those who build brands using online presence. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.

Creating an identity for your name online is not difficult. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want only some parts of your life revealed. How can you achieve this?

You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. His images were not spared either. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. This includes the images taken when he was in custody.

From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he control what details appear? There is a way around this. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.

Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.